What’s Working in Marketing

Highly effective search engine optimization strategies that really improve natural search rankings is a specialized area of expertise.  Not everyone can do it, even though they say they can…there are many fly-by-night operations that promise the world and completely under deliver.  That’s why for this next podcast, we decided to sit down with our very [...]

Social media is hot and for good reason. There’s a ton of activity on the social networks, public and private. Here’s a great overview designed to show senior management why we need to care about the new media:

More and more, companies are working to find ways to participate in social media conversations. But there’s a [...]

As the days progress with this oil spill, one thing keeps circulating in the back of my mind:  This could have been BP’s shining moment.
But it’s not, and in fact, as every day passes, the brand perception of BP continues to swirl down the perception drain. Their CEO botched opportunities to build support and empathy.  [...]

Facebook has taken massive grief recently because of the changes they made to their social network’s privacy settings. They claim they wanted to give users more “granularity” over options. In fact, what they was confuse most users and many of us ended up exposed to third-party promos whether we wanted to or not.
Today, Facebook [...]

As more brands are jumping on board with integrating social media tools into their marketing plans and campaigns, it becomes painfully obvious that creating and managing good, shareable content has its challenges.   In this podcast, I spend some time talking with Mike Boudreaux, Product Manager at Emerson Process Management and Jon DiPietro, entrepreneur, blogger and [...]

Apparently, there could be some sunshine with blue skies in 2010.  This is a welcome relief for many of us, compared to the last time we blogged about marketing budgets.   In a recent Mediapost article that highlighted a poll by ANA, it seems that the worst of budget cuts are in the rear view [...]

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

This morning I was reading a Harris poll from the Mediapost about daily newspaper reading habits, which had some very revealing statitstics that are surely going to hurt the newspaper industry more.
In fact, content wars are heating up all over the place.  I was reading up on DomesticatingIT’s article roundup last week, and Jon highlighted [...]

I happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding Your Customer’s Social Behavior” that highlighted emerging behavior characteristics that we are discovering in the social networking world.  The  days of targeting by geography, gender, age are taking a backseat now that virtually [...]

Yesterday morning I had the pleasure to give a talk about Social Media to a great group of folks in the non-profit sector.  There was lively discussion throughout, especially when it came to social media policies.   There are many questions around where to draw the lines when it comes to a social media policy, [...]