What’s Working in Marketing

The theme for the upcoming ISA Marketing & Sales Summit “In Search of the Holy Grail: Integrating Marketing and Sales”, and the Summit is running a blogging contest to win a iPod Touch if folks blog about a topic relevant to the upcoming Summit.  So, here’s my “entry”… although I’m not really qualified to [...]

I happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding Your Customer’s Social Behavior” that highlighted emerging behavior characteristics that we are discovering in the social networking world.  The  days of targeting by geography, gender, age are taking a backseat now that virtually [...]

By now, most of the marketing people we meet in the B2B space are past the “try social media” hype and are looking for ways to integrate their offline and online marketing programs to work together cohesively.  If you are one of those people, then I have some good news for you today.
Apparently, users of [...]

It’s a challenging time for selling anything lately.  We get that.  And we wanted to help get some answers about how companies in the automation industry can put their best foot forward and succeed despite the challenges out there.  So recently I had the opportuity to interview Julie Fraser from Cambashi, and recorded a podcast [...]

Just wandering through MarketingSherpa’s Business Technology Buyers 2008-2009 report. Interesting data about the top influences on the buy cycle, broken out by stage.
Not surprisingly, word of mouth, web sites, and search engines made it into the top for every stage. Note that word of mouth has been supplanted by manufacturer web sites in the [...]

Who knew? Really, there is an entire discussion around how all these Web 2.0 technologies influence the buying cycle, specifically of technology products.  There seems to be extra evidence surfacing that indicate technology products are well suited for blogs and influencing buyers.
In yesterday’s BtoB Online, a report indicated:
More than half of blog readers said they [...]

Last week we posted an article about the decline in print advertising spend across many well-known, well-read publications.   In that posting, it was discussed that there was not a supporting view of how much of those dwindling dollars in print advertising were going to online advertising.   Well, no sooner did we publish that post that [...]

We’ve been exploring some of the tools of Web 2.0 and an interesting article came up about RSS Feeds.  RSS Feeds are a powerful way to build readership and reach an audience directly.  We are starting to see the adoption of RSS feeds across corporate web sites in the automation markets, and we encourage you [...]

Get an invitation to join your son or daughter’s network? Or did you happen to invite your son or daughter to join your network?  If you have, then your are not alone.  In fact, my son set up a MySpace account for my Dad’s car business, and I got an invite just yesterday from my [...]

In a recent study by the CMO Council, the statistics still show that sales and marketing gaps exist and need to be addressed.  Here’s some of the facts from the article on BtoB Online:
The study, called “Scenarios and Solutions: Mapping the Sales Effectiveness Traps and Gaps,” was based on in-person interviews with more than 100 [...]