What’s Working in Marketing

We’ve been talking about marketing budgets of late.  Seems to be a top of mind concern which is not surprising.  There are ways to be smart with your budget moving into the spring.  And those who are patient will have the last laugh because finally, you have the chance to be really noticed, because many [...]

Our November enews article, “The Measurability of Marketing ROI,” started a spirited discussion on Prentis Hall’s Industrial Marketing Practitioner discussion list.