Comments on: Are messages heard in social media? http://blog.telesian.com/?p=326 Sharing Our Expertise in Technology Marketing, Public Relations, e-Marketing and Web Site Development Wed, 18 Aug 2010 17:22:11 +0000 http://wordpress.org/?v=abc hourly 1 By: juliann http://blog.telesian.com/?p=326&cpage=1#comment-35410 juliann Tue, 17 Nov 2009 15:43:33 +0000 http://blog.telesian.com/?p=326#comment-35410 Hi Chris, Thanks for making a comment, I appreciate your insight. You touched on something that I think needs more elaboration too. And that's etiquette. Etiquette is a huge factor in social media success. There is a delicate balance, or say a dance when it comes to social media conversations. For example, in participating in social media, there is a sense of intimacy that happens. But that doesn't mean the person is now a close friend and you can say anything you want to them. There are boundaries, and it's a professional relationship for all intensive matters. Until the point where you actually get to meet someone in person, and you can cross over into the next boundary of "friends". It is important to be considerate, and to put others first before serving yourself. The problem is, the old marketing way was always putting yourself first. We had a message, it had to get out at all costs. And it did, What we didn't hear was all the backchannel conversation that either agreed or disagreed with our premise. It reminds me of something I told my 13 yo son yesterday: "Just because you haven't seen or heard it doesn't mean it doesn't exist!" Hi Chris,
Thanks for making a comment, I appreciate your insight. You touched on something that I think needs more elaboration too. And that’s etiquette. Etiquette is a huge factor in social media success. There is a delicate balance, or say a dance when it comes to social media conversations. For example, in participating in social media, there is a sense of intimacy that happens. But that doesn’t mean the person is now a close friend and you can say anything you want to them. There are boundaries, and it’s a professional relationship for all intensive matters. Until the point where you actually get to meet someone in person, and you can cross over into the next boundary of “friends”. It is important to be considerate, and to put others first before serving yourself. The problem is, the old marketing way was always putting yourself first. We had a message, it had to get out at all costs. And it did, What we didn’t hear was all the backchannel conversation that either agreed or disagreed with our premise.

It reminds me of something I told my 13 yo son yesterday: “Just because you haven’t seen or heard it doesn’t mean it doesn’t exist!”

]]> By: Chris Herbert http://blog.telesian.com/?p=326&cpage=1#comment-35142 Chris Herbert Fri, 13 Nov 2009 03:03:10 +0000 http://blog.telesian.com/?p=326#comment-35142 Great article Juliann. Social media/networking is a great way to reach people, connect with them and create conversations. In fact, I would propose that if you use etiquette and a framework for participating in social media amazing things will happen. Many people and companies are skeptical or scared of social media. That it is a fad. Well, I've got news for them. It ain't! People want to connect, network, socialize and do business with each other. They want to participate in conversations with people, they want to share, learn and help each other. They want to find like minded people and group socially. What is new is that we don't want to be interrupted and dictated to with one directional messages and advertisements. Not all of us want to create conversations but we do want to know what people think about products, services, restaurants, breaking news... So, go ahead and get on the social media/networking bandwagon and participate, learn and share. A caution though. The key to social networking is to focus on sharing and helping others. It's ok to promote yourself/your business but more of your time should be on helping others. I love your 1:10 ratio. Great article Juliann. Social media/networking is a great way to reach people, connect with them and create conversations. In fact, I would propose that if you use etiquette and a framework for participating in social media amazing things will happen.

Many people and companies are skeptical or scared of social media. That it is a fad. Well, I’ve got news for them. It ain’t! People want to connect, network, socialize and do business with each other.

They want to participate in conversations with people, they want to share, learn and help each other. They want to find like minded people and group socially.

What is new is that we don’t want to be interrupted and dictated to with one directional messages and advertisements. Not all of us want to create conversations but we do want to know what people think about products, services, restaurants, breaking news…

So, go ahead and get on the social media/networking bandwagon and participate, learn and share. A caution though. The key to social networking is to focus on sharing and helping others. It’s ok to promote yourself/your business but more of your time should be on helping others. I love your 1:10 ratio.

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