What’s Working in Marketing

Newspapers reported lower circulation, again, pretty much across the board. In most cases, this is because of the wealth of information available through online resources. In some cases, the press is taking a beating for no longer reporting “just the facts” (credit to Dragnet).
When I was a kid, newspapers did a good job of [...]

Google recently made an important change to the way your PPC ads must be structured. You used to be able to use vanity URLs in the visible portion of the ad that did not match the redirect behind the scenes (the URL of the landing page). That is no longer the case. The domains now [...]

ISA has issued a Call for Presentations in preparation for the 3rd Annual Marketing & Sales Summit, hosted in Cleveland, Ohio, 17-19 September 2008.
Sponsored by the ISA Management Division, ISA’s Marketing and Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century.
This unique [...]

A few rules of thumb as you create your marketing and sales budgets. Not only do you have to take into account what you’re selling, you also have to consider the stage of the prospect/customer.
Customer Acquisition
Marketing generates inquiries & qualifies, passes leads to sales for conversion
- Budget: 60% direct marketing, 40% sales
Customer Growth & Acquisition
Here’s [...]

This is music to my ears (and something I definitely need to show my own teen). Apparently today’s kids are rebelling by not rebelling. Instead, they want more time with the family. This just in from eMarketer:
Connor Davis, 14, has a $4000 Alienware PC, a $600 PS3 and a $500 iPhone. He hasn’t used any [...]