What’s Working in Marketing

A big callout and thanks to Michael Reidy at Bespoke for sharing this hilarious video about the insanity of how corporate decisions get made for advertising. This is truly a day in the life.
When I see a really stupid advertisement, I wonder with amazement about the people who sat around and actually made decisions leading [...]

Move over Google, looks like trouble is brewing. A new start-up launched today called Cuil, promises to index more web pages at a time than Google and present more information back in a friendlier format than we’ve seen to date. This is what happens when smart, former Google employees get together with other [...]

A little while back, we shared the details from a Forrester report on the downward trend of corporate B2B blogs that was noted on www.BtoBonline.com .  That has created a bit of a stir with companies stepping forward to recommit to their blogs.
Paul Gillen, a contributor to BtoBonline, noted this about blogs – as to what [...]

This just in.
In Memoriam: Randy Pausch, Innovative Computer Scientist at Carnegie Mellon, Launched Education Initiatives, Gained Worldwide Acclaim for Last Lecture
View Randy’s Last Lecture on YouTube
 

We’ve been hearing the same thing from our clients. Everyone says things are good at the moment. And most are holding their breath, waiting for the other shoe to drop
This from BtoB Magazine:
Despite the slump in the overall economy, most small-business professionals rate their own business conditions as good, according to a study [...]

An article in Chief Marketer today highlights what we’ve known for some time now — your web site home page no longer has the prominence in your marketing program that it used to. But that’s not a bad thing as home pages are often catch-all pages that try to be everything to everyone. A [...]

In a new survey from MarketingSherpa, poor service is the primary reason customers leave, even though vendors think price is the big problem.

Our company works in the automation and control markets helping companies sell equipment that makes production lines work faster and more cost effectively. We also work with an NGO that helps manufacturers grow their businesses and become more profitable. So you won’t be surprised, then, that I found this post from CONTROL, one of the [...]

It’s hard to get people to face-to-face seminars, but when you do it’s easier to keep them as they’ve already made the investment of getting out of the office and to your location. Webinar attendees, on the other hand, are quick to bail if the program isn’t exactly what they expected. They’re most likely sitting [...]

Just found this article, and wanted to share. Some good suggestions we can all learn from. Thanks, Chris Brogan!
50 Ways Marketers Can Use Social Media….