What’s Working in Marketing

Who knew? Really, there is an entire discussion around how all these Web 2.0 technologies influence the buying cycle, specifically of technology products.  There seems to be extra evidence surfacing that indicate technology products are well suited for blogs and influencing buyers.
In yesterday’s BtoB Online, a report indicated:
More than half of blog readers said they [...]

I saw this post on tumblr.com, another social media site, today:
SEO is using deodorant instead of washing. SEO is masking bad coffee with sugar. SEO is cramming instead of studying. SEO is using pain killers instead of going to the dentist. SEO is taking weight loss pills instead of exercising. SEO is a comb-over. SEO [...]

Last week we posted an article about the decline in print advertising spend across many well-known, well-read publications.   In that posting, it was discussed that there was not a supporting view of how much of those dwindling dollars in print advertising were going to online advertising.   Well, no sooner did we publish that post that [...]

The Balanced Scorecard, McKinsey Matrix, Strategy Maps, BCG Matrix…if you search on Google for “business strategy” theories, you’ll get about 1.6 million hits, far more than any company can read and digest, let alone successfully implement.
I’ve read my fair share of business strategy books. Michael Porter’s Competitive Strategy is still my all time favorite. [...]

This just in from Media Post.  It is not the best news for our friends who are negatively affected by print advertising , but it is something we all saw coming.  Newsflash (or not): Print advertising continues to shrink.  We can all see it in the “thin-ness” of the print magazines we do receive, it’s [...]

A perfect example of how social media works was played out this afternoon between Gartner and several bloggers/Twitter-er’s, that resulted in Gartner apologizing.  The good news is Gartner listened, and did the right thing in the process.  But now without a few dings here and there.  Rules of social media:
1.  Word travels fast. Lightning fast.
2.  [...]

Came across an interesting article by emarketer.com that noted the growth in video advertising in the next five years.  Intuitively it makes sense, and they describe what will become a 2-way play with large brand advertisers that will pair up TV and online ads for the double bang.  The accessibility to online video is growing, [...]