What’s Working in Marketing

Just came across from this on Twitter from @GovExec and @GovTwit , and thought it was an informative list to share.
If your business serves the government industry, then you’ll want to check out these folks.  All Twitter handles are included:  GovTwit Directory
Good luck!

Our November enews article, “The Measurability of Marketing ROI,” started a spirited discussion on Prentis Hall’s Industrial Marketing Practitioner discussion list.

The reason I bring this up is from a couple recent experiences with vendors who think they are talking to me, and the reality is I have no idea what they are saying.   Well I do hear the words, but comprehension is low.   I call this vendor-ese where the person I am talking to [...]

Every day I become more amazed at how fast things are happening.  I just shake my head and wonder.  First over the weekend was the Motrin debacle.  Another botched marketing campaign gone bad.  There are just so many articles out there on what happened to Motrin, here are a few links on it.
How Twittering Critics [...]

The Economist Intelligence Unit has released a new survey of CMO’s, “Future Tense: The Global CMO.” Most of the conclusions will be no surprise to readers here: balance global brand awareness with local market relevance, adopt new media and integrate, develop new skills and partnerships, champion innovation. But I found one key finding of the [...]

At the last ISA Marketing and Sales Summit, the idea was introduced to set up a LinkedIn Group.  The intention was to provide a connection point for past and present attendees, and to open it up to all who are part of ISA’s marketing and sales community.  The good news is this group has been [...]

It’s getting a little crazy out there.  Layoffs have been happening all over the place, and it promises to continue.  Marketer’s across industries are worried about their jobs and their companies, and this usually creates a little cultural paranoia in our every day business lives.  Everything becomes about revenue, where the dollars are coming from, [...]

If you haven’t already gotten a Twitter account, it’s time. It’s a great “micro-blogging” tool that, even though quite new, has proven useful in business. At the ISA Marketing and Sales Summit, Chief Blogger (and Director of Marketing Communications) at Emerson Process, Jim Cahill, talked about how they use Web 2.0 tools to provide a [...]

This straight from Jeremiah Owyang’s blog from last evening, I thought the statistics would be interesting to share today.  It shows how the 2 candidates (one soon to be President) stacked up in the social media spheres.   Clearly Obama outperformed McCain…and later will be the real telling answer in how successful this effort was:
Internet [...]