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Over the last few months, we’ve been talking alot of social media applications like Facebook, LinkedIn, and all. The discussion of security really did not get explored – and not because it’s not important because it is, but also because it really had not affected me personally yet. Well this week it did. My Facebook [...]
New data from monster mail house Epsilon on e-mail open and click-through rates. We, too, are seeing a slow but steady decline in numbers as people’s in-boxes become weighted down with clutter and spam filters become more aggressive. But our clients’ averages are higher than those below. We look for open rates around 30+% and [...]
Every day it seems that a marketing study is published about this or that. Just yesterday I blogged about a senior marketing study that outlined priorities and concerns for 2009. Well, today I happened to find another couple interesting tidbits from a CMO meeting held in Chicago today.
First and foremost marketing execs want accountability. This [...]
A recent study was published by MediaPost today that discussed what Senior Marketers are thinking about in 2009. As I was reading it, I wanted to highlight some of the data and talk about it a bit. Some of it rang true, other pieces did not. Let’s see what you think as I break some [...]
I sat in on Dick Morley’s “Last Retort” panel at ISA Expo a few years ago. One of the big issues was the fading workforce in eng/manufacturing. I tend to look at things through a marketer’s eyes first, so I asked the audience (a very large room filled with engineers and manufacturing personnel) what they [...]
The latest survey results from MarketingSherpa show that most marketers expect the recession to fade away in 2010. This is important because it looks like at least some of the financial crisis seems to be pure panic as opposed to actual markets tanking. Not to jinx us, but, as an outsourced marketing/web dev firm, we [...]
There’s a great discussion going on among the Twittersphere about a different approach to new year’s resolutions. Instead of making the usual noises about losing 10 pounds or cleaning your office, think more broadly about your goals, what you’ve learned so far, and what you can do to make a difference. Then come up with [...]