What’s Working in Marketing

By now, most of the marketing people we meet in the B2B space are past the “try social media” hype and are looking for ways to integrate their offline and online marketing programs to work together cohesively.  If you are one of those people, then I have some good news for you today.
Apparently, users of [...]

Marketing professionals across the globe are facing budget challenges, with the added pressure to grow business in this tough economic climate.  You can bet there is buzz going around, because new technologies are throwing curve balls to the best laid plans.  Last budget planning period, typically August – October looks dramatically different from today in [...]

Who knew? Really, there is an entire discussion around how all these Web 2.0 technologies influence the buying cycle, specifically of technology products.  There seems to be extra evidence surfacing that indicate technology products are well suited for blogs and influencing buyers.
In yesterday’s BtoB Online, a report indicated:
More than half of blog readers said they [...]

Last week we posted an article about the decline in print advertising spend across many well-known, well-read publications.   In that posting, it was discussed that there was not a supporting view of how much of those dwindling dollars in print advertising were going to online advertising.   Well, no sooner did we publish that post that [...]