What’s Working in Marketing

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

Epsilon recently released a study about the use and success of email campaigns, and the news was looking good. In fact, I received this information in an email from the MediaPost’s Center of Media Research.   If you are not employing an e-mail based campaign yet in your marketing plans, we encourage you to seriously [...]

I was at a WPI Venture Forum event last week and had an interesting discussion with another marketer. Well, I thought she was a marketer. But she insisted what I did and what she did were completely different. So you tell me, am I confused?
This person came from a big agency environment. I [...]

The reason I bring this up is from a couple recent experiences with vendors who think they are talking to me, and the reality is I have no idea what they are saying.   Well I do hear the words, but comprehension is low.   I call this vendor-ese where the person I am talking to [...]