What’s Working in Marketing

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

Epsilon recently released a study about the use and success of email campaigns, and the news was looking good. In fact, I received this information in an email from the MediaPost’s Center of Media Research.   If you are not employing an e-mail based campaign yet in your marketing plans, we encourage you to seriously [...]

I was talking with a friend the other day on the phone when he received an email message from a vendor he works with and he immediately reacted with “Yea right, that’s NOT what I need right now.”  It got me thinking about the messages we are sending to our customers and subscriber lists and [...]

We’ve been doing a lot more work in the Web 2.0 space recently. Not surprisingly, we see a lot of skepticism from vendors. I’m sure it’s because these marketers aren’t really familiar with the Web 2.0 world. If they were, they would know that their customers are really using social networks and blogs and microblogs.
Take [...]

New data from monster mail house Epsilon on e-mail open and click-through rates. We, too, are seeing a slow but steady decline in numbers as people’s in-boxes become weighted down with clutter and spam filters become more aggressive. But our clients’ averages are higher than those below. We look for open rates around 30+% and [...]