What’s Working in Marketing

This week’s issue is focused on social media because I read several articles last week that touched on questions I’ve been asked recently.  Questions like:  Are there good examples of Facebook B2B pages?  Is auto-tweeting everything ok to do?  How are some of the big companies doing with social media?  I hope you found these [...]

We’re happy to welcome back our Top 5 Faves, which highlights five articles we’ve read over the past week or two that we thought you’d like to know about.  Last week was packed with good tidbits to share, and hope you find them as interesting as I did.  Here’s the best of the best from [...]

We won’t know how well our marketing programs are working unless we track results. Here is an interesting resource on e-mail response rates from the Marketing Online wiki. These numbers jive with other sources we’ve seen.
Your campaigns should be producing results close to these…or better. If not, reengineer the campaign to improve performance.
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Spam filters, time of day, HTML formatting…there’s a lot to worry about in an e-mail marketing program. What tactics work best? In an excerpt from MarketingSherpa’s new Email Marketing Benchmark Report, we see relevant content leading the list.
The business buying process is usually long and complex. So it is important to target your marketing, matching [...]

This week’s top five faves’ is a mix of marketing favorites that I came across in the last 2 weeks.  We’ve  got a few strategic topics to consider, like taking a closer look at buyer personas, (something I’ve always wanted to explore further), along with understanding behaviors in the social web,  and how to handle [...]

Today, Nielsen Business Media announced they are shuttering Sales & Marketing Magazine. Yet another case of a print publication unable to adapt to the Internet era. With all the upheaval in the world of publishing, one of the hot topics is monetization of digital properties — how do publishers make money from the Internet?
A [...]

This week’s top five faves covers a range of topics including discussion about the state of US manufacturing, email marketing, taking a page out of Domino’s book for true transparent marketing, and that MadLibs-style communicating may be alive in marketing!   Oh, and how could I forget about the great article about the management secrets [...]

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

2009 was a turbulent year, to say the least. Manufacturing and high tech took a good hit. Not quite as dramatic as 2001, but painful nonetheless. For marketers, this turbulence means more attention is being paid to tighter and tighter budgets. The pressure is on to make each dollar, each click, each conversion targeted and [...]

This week we take a look at a few different articles, and run the range of topics from what Rockwell is doing with their social media strategy to a great blog post that outlines how to create a world class customer experience.  Enjoy!

1. Rockwell Automation Makes Social Marketing a Strategic Channel
I was pleased to read [...]