What’s Working in Marketing

This week’s top five had some good news for B2B marketers on growing budgets and some executives speaking out on what they are doing in this economy to be successful. We’ve also got a couple of other interesting, not marketing-related posts to share from Punxsutawney Phil’s shadow statistics and a bonus article to vote for [...]

Gartner just released the newest version of its “Hype Cycle,” a quick look at the latest technologies and where they fall in terms of usefulness vs hype. Any new technologies you need to get up to speed on? How about “human augmentation?” Interesting to see cloud computing and e-book readers at the peak of inflated [...]

A perfect example of how social media works was played out this afternoon between Gartner and several bloggers/Twitter-er’s, that resulted in Gartner apologizing.  The good news is Gartner listened, and did the right thing in the process.  But now without a few dings here and there.  Rules of social media:
1.  Word travels fast. Lightning fast.
2.  [...]