What’s Working in Marketing

Hope everyone had a nice Valentine’s Day weekend! Last week was a whirlwind of news and information from Toyota recalls, to the starting of the Winter Olympics and more.  We even had a good blog discussion about potential B2B publishing models, feel free to add your ten cents.
This week’s articles continue on the theme of [...]

This week had several articles to parse through, but I have it narrowed down to five that I think are worth reading.  Here it goes:
#1.  Salt to the Wound: After Three Months, Only 35 Subscriptions for Newsday’s Web Site
I forgot to reference this article in my post last week about the troubles of newspaper publications [...]

By now, most of the marketing people we meet in the B2B space are past the “try social media” hype and are looking for ways to integrate their offline and online marketing programs to work together cohesively.  If you are one of those people, then I have some good news for you today.
Apparently, users of [...]

It’s a challenging time for selling anything lately.  We get that.  And we wanted to help get some answers about how companies in the automation industry can put their best foot forward and succeed despite the challenges out there.  So recently I had the opportuity to interview Julie Fraser from Cambashi, and recorded a podcast [...]