What’s Working in Marketing

Millions of personal blogs can be found across the Internet. Some aren’t worth the digital ink they’re written with; others are filled with interesting information about a person’s area of expertise. Here’s a journal about one person’s journey through the horrors of chronic Lyme Disease (something our own family knows all too much about).
The [...]

We’re happy to welcome back our Top 5 Faves, which highlights five articles we’ve read over the past week or two that we thought you’d like to know about.  Last week was packed with good tidbits to share, and hope you find them as interesting as I did.  Here’s the best of the best from [...]

Just another thing to think about.  I read today that just about any tweet (except Direct Message (DM) tweets) will be stored by the Library of Congress. In fact, they have been storing all public tweets since the inception of Twitter.  With more than 50M tweets and 600M twitter searches daily and rising, that’s going [...]

Hope everyone had a nice Valentine’s Day weekend! Last week was a whirlwind of news and information from Toyota recalls, to the starting of the Winter Olympics and more.  We even had a good blog discussion about potential B2B publishing models, feel free to add your ten cents.
This week’s articles continue on the theme of [...]

This week had several articles to parse through, but I have it narrowed down to five that I think are worth reading.  Here it goes:
#1.  Salt to the Wound: After Three Months, Only 35 Subscriptions for Newsday’s Web Site
I forgot to reference this article in my post last week about the troubles of newspaper publications [...]

I will just puke. Ok, There. I said it.
One of the most obnoxious things about social media is the hype that comes along with it.  I know I am tired of hearing about “rock stars” in social media.  And now the Intel commercials have jumped on the rock star bandwagon – or [...]

If you are a Twitter user, one of the things you may want to experiment with are Tweet Chats or Twitter Chats.  They are organized discussions that focus on a range of personal and professional topics.  There can be hundreds participating in a chat at the same time, and it’s a fascinating way to “meet” [...]

I’m always curious to see what some of the bigger enterprise software companies like IBM,  Oracle and SAP are doing with social media.  So while cruising around, I found the “Oracle Mix Blog” which had a post about Oracle’s  Twitter accounts and trends for the various profiles.  Oracle has 13 twitter accounts out there, and [...]

Yesterday I had the priveledge to give a webinar for Progressive Business Audio Conferences about “Marketing with Twitter.”  To see the Twitter note stream from the presentation, check out #pbac.  It was a great audience, and I want to thank everyone who attended that webinar. I’m always amazed at the interactions that happen during and [...]

This morning I was catching up on some industry reading and started to read an article in FastCompany called The 5 P’s of Social Media.  Having the 5 Ps of Marketing drilled into me, this caught my attention.  The article was good, but one thing jumped out at me because it confirmed something I’ve been [...]