A Closer Look at E-mail Open & Click Rates

A quick add-on to Juliann’s post about the test e-mail open and click-through rates. The Epsilon study breaks down rates by industries.

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General financial services e-mails were opened most frequently, followed by general business products and services (that would include the technology markets).

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Click-through rates in January through March 2009 were highest for consumer packaged goods, followed by general financial services and pharmaceuticals. Business products and services weren’t far behind with an average click rate of 6.4%.

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