Archive for the ‘Advertising’ Category

The New Era of Advertising & Integrated Marketing Communications

“All advertising isn’t dead. Just bad advertising.” — Wall Street Journal  With new media channels popping up almost daily, it’s increasingly difficult to know where your prospective customers are finding the information they need to make sound purchase decisions. Do they turn to paid media or earned media or owned media or a mixture? Where […]

The Damage HubSpot is Doing to Marketing

One of the first things I have to do in my graduate digital marketing classes is undo the damage created by HubSpot. HubSpot, which refers to itself as “a leading inbound marketing and sales platform,” insists that marketing = inbound marketing = digital marketing. That is wrong on so many levels. First, marketing is far […]

How Many Advertisements Do We See Each Day?

I am appalled at the amount of marketing data being randomly asserted without any research backing it up. How many people has the Internet turned into babbling idiots looking for their 15 minutes of fame by citing arbitrarily inflated, shock-factor numbers? This came to my attention again this weekend as I was reading a Tweet […]

TEDxWPI — Psychology, Neuroscience, and Behavioral Economics: Why Most People Don’t Get Marketing

We were deeply honored (and tinkled pink) that our very own Shari Worthington was invited to speak at the inaugural TEDx event at WPI on April 6, 2014. We’ll post the link to the talk as soon as it’s available. In the meantime, here is the material from Shari’s talk on “Psychology, Neuroscience, and Behavioral […]