Archive for the ‘Advertising’ Category

Are Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!

Since the late 1990’s, research has shown that Internet users are “functionally blind” to ads on a web page. In 2005, Burke, Hornof, Nilsen, and Gorman concluded, Eye tracking data reveal people rarely look directly at banners. A post hoc memory test confirms low banner recall and, surprisingly, that animated banners are more difficult to […]

Is Google Making Us Stupid? A Marketer’s View

This isn’t just an attention grabbing headline. Something’s going on with the way our brains work and it’s especially prevalent with the younger generation. Is Google making us stupid? it’s a great question first asked several years ago by tech author Nicholas Carr in The Atlantic. Now he’s got a whole series of books on […]

How to Avoid Being Persona Non Grata When Marketing on Facebook

Shari had an interesting series of discussions with her Clark and WPI students this week. The topic was marketing on Facebook. While about half the students (these are Gen Y / Millennials) have “friended” a company, most had never moved on to further interaction. One student friended Skittles because she likes their kooky status updates…very […]

What We Can Learn from Eye Tracking Studies About Guiding Web Visitors’ Attention

How do you get a web site visitor to notice a particular piece of information on your web site, such as a new white paper or a limited time offer on a new device? Most of us assume, that if something is somehow emphasized on our web site it will get noticed. Well, maybe not. […]