What’s Working in Marketing

Last week I gave a pre-conference webinar for the 7th Annual ISA Marketing & Sales Summit. The topic: What’s Hot in Search Marketing? This is a continuation of my annual updates about what’s going on behind the scenes on the search engines and how that affects your rankings, for PPC and natural search. For those [...]

We’re doing some behinds the scenes research on what works in infographics. The point of these is to convey a slice of important data in graphical form so it’s a quick read and easy to digest. But what about the title? What influence does that have on your reading of the data? Did this title [...]

We here are Telesian are frequently accused of obsessing about analytics. We are the first to admit it…we do! There’s an old adage, half of your marketing budget IS NOT working…the problem is, you don’t know which half. The only way to know is to examine the analytics of each campaign and keep tweaking to [...]

In my email this morning, I came across this stack of marketing charts in PPT format that I thought was worth sharing. The slides were generated by HubSpot and is a compilation of three studies they conducted over the year. Some data points were interesting about email conversions, offer rankings, and social media stats.  With [...]

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

We’re marketing gurus…not masters of world economics. But we know what to watch for when it comes to the ups and downs in our industry. We’ve heard a lot of talk that the economy is picking itself back up off the floor. And we are seeing some good news in manufacturers’ financials. So if our [...]

The news is filled with depressing details about layoffs. So we thought we’d share a bit of uplifting data from the manufacturing sector. The industry turnaround may be coming faster than many anticipated. We talked with Vance VanDoren, Consulting Editor at Control Engineering Magazine and manager of the IntegratorGuide.com web site. Vance shared some interesting [...]

We get this question from clients all the time — What are the typical numbers for e-mail open rates and click throughs? Typically, we look for open rates in the 30+% range and click-throughs in the 5-20% range. The way to make that happen? Always look for ways to improve performance: content that better addresses [...]

New data from monster mail house Epsilon on e-mail open and click-through rates. We, too, are seeing a slow but steady decline in numbers as people’s in-boxes become weighted down with clutter and spam filters become more aggressive. But our clients’ averages are higher than those below. We look for open rates around 30+% and [...]