Archive for the ‘B2B Marketing’ Category

Being Grateful and Thank You!

Some may have heard by now that I am stepping down from my post at Telesian with my partner-in-crime, Shari Worthington.   I was offered a spectacular new position at a company in Rochester, New Hampshire, and I could not resist the opportunity to try something new.  For those who are curious, the company I am […]

What’s New: Inbound Marketing, Choice-Based Impressions, Content Marketing

It’s always interesting to watch marketing organizations and ad agencies scramble to apply the practices they preach to clients on their own businesses. –> Find a customer problem, provide a unique way to solve it, develop differentiated messaging, and spread the word. The big challenge in the 21st Century is that we have to figure […]

Early Bird Deadline May 1st for ISA Marketing & Sales Summit

The 7th Annual ISA Marketing & Sales Summit early-bird registration deadline is May 1, 2012. If you plan on attending, now is the time to register! 7th Annual ISA Marketing & Sales Summit August 15-17, 2012 Driskoll Hotel Austin, Texas The New Rules of Customer Engagement: Riding the Winds of Change Keynote: Jane Lansing, VP […]

Pinterest? Are You Kidding? Focus til You Get Social Marketing Right

I just saw another Tweet about how Pinterest isn’t only for consumer marketers. Give me a break. Have you seen the state of tech / industrial social marketing? There’s no way most companies should be jumping on Pinterest yet…they’re still trying to get their blogging and YouTube acts together. If you don’t have good content […]