What’s Working in Marketing

I’ve been talking about blogging in the ISA Automation Marketing & Sales Group on LinkedIn with Kerry O’Malley and Jim Cahill. The issue is, why do so many industrial companies not get the importance of blogging? Maybe it’s the terminology? How about if we call it “newsletter-ing” or “white paper-ing“? Would companies then realize how [...]

Continuing on my spam topic mini-run, here’s an important notice for WordPress users. If you use the “admin” or “administrator” user name, change it now. Why? Because botnets are targeting WordPress accounts and, according to ZDnet, the worst is yet to come. A botnet is a network of hundreds, thousands, or millions of compromised computers [...]

Blogs are an important tool for B2B marketing, as any inbound marketer worth their salt will tell you. They’re a great place to build credibility, demonstrate your brilliance on whatever topic it is that you want the industry to know you for, and start a bit of conversation flowing with some of the braver souls [...]

There’s a lot of upheaval going on in the social media realm. Google Reader is about to be retired (anyone got any recommendations on good “listening” tools?). Google is giving a little search ranking boost to those who use Google+ — maybe that will make G+ a relevant social network. LinkedIn has dropped LinkedIn answers [...]

It’s always interesting to watch marketing organizations and ad agencies scramble to apply the practices they preach to clients on their own businesses. –> Find a customer problem, provide a unique way to solve it, develop differentiated messaging, and spread the word. The big challenge in the 21st Century is that we have to figure [...]

I just saw another Tweet about how Pinterest isn’t only for consumer marketers. Give me a break. Have you seen the state of tech / industrial social marketing? There’s no way most companies should be jumping on Pinterest yet…they’re still trying to get their blogging and YouTube acts together. If you don’t have good content [...]

A new study reports that there has been a drop in the number of Inc. 500 companies who maintain corporate blogs. According to the authors, “Use of blogging may have peaked as a primary social media tool in the US business world. The new data shows adoption of blogging is declining for the first time [...]

Idk what’s going on this week, but it’s only Tuesday and I’ve gotten more than the usual number of questions that fall under the heading of “Really Bad Marketing Advice.” To the credit of my friends and clients who’ve been asking, they knew something was fishy. So they got a second opinion from, well, me. [...]

I love the speed with which new Internet development tools hit the market. Here’s one that let’s you create a mobile app in just a few minutes. App Factory from Mippin.com. $20 to create the app, $750 each for distribution in an app store. Android and Windows Phone 7 are currently supported. The iPhone is [...]

I don’t care how old you are, there’s no denying it…digital communications are now the norm. With easy access to each another, this means even more of your workforce is interacting with customers and prospects on a regular basis. But what are they saying?!?! Not every email and phone call goes through an approval cycle. [...]