Archive for the ‘Blogs’ Category

Blogging: Let’s Call it White Paper-ing So Industrial Companies Will Get It

I’ve been talking about blogging in the ISA Automation Marketing & Sales Group on LinkedIn with Kerry O’Malley and Jim Cahill. The issue is, why do so many industrial companies not get the importance of blogging? Maybe it’s the terminology? How about if we call it “newsletter-ing” or “white paper-ing“? Would companies then realize how […]

Botnet Warning to WordPress Bloggers: Change Admin User Name Now

Continuing on my spam topic mini-run, here’s an important notice for WordPress users. If you use the “admin” or “administrator” user name, change it now. Why? Because botnets are targeting WordPress accounts and, according to ZDnet, the worst is yet to come. A botnet is a network of hundreds, thousands, or millions of compromised computers […]

B2B Blogging: Anatomy of a Spam Comment

Blogs are an important tool for B2B marketing, as any inbound marketer worth their salt will tell you. They’re a great place to build credibility, demonstrate your brilliance on whatever topic it is that you want the industry to know you for, and start a bit of conversation flowing with some of the braver souls […]

Using Social Networking to Boost Sales & Marketing

There’s a lot of upheaval going on in the social media realm. Google Reader is about to be retired (anyone got any recommendations on good “listening” tools?). Google is giving a little search ranking boost to those who use Google+ — maybe that will make G+ a relevant social network. LinkedIn has dropped LinkedIn answers […]