What’s Working in Marketing

We’ve been doing a lot more work in the Web 2.0 space recently. Not surprisingly, we see a lot of skepticism from vendors. I’m sure it’s because these marketers aren’t really familiar with the Web 2.0 world. If they were, they would know that their customers are really using social networks and blogs and microblogs. [...]

Many PR agencies are out of control, pitching anyone and everyone multiple times for the same pitiful story. So TechCrunch, the hottest technology blog, is going to stop honoring embargoed information. Turns out, some of the agencies who are pitching under an embargo aren’t exactly honoring it themselves and the news is breaking elsewhere, often [...]

Just came across from this on Twitter from @GovExec and @GovTwit , and thought it was an informative list to share. If your business serves the government industry, then you’ll want to check out these folks.  All Twitter handles are included:  GovTwit Directory Good luck!

Who knew? Really, there is an entire discussion around how all these Web 2.0 technologies influence the buying cycle, specifically of technology products.  There seems to be extra evidence surfacing that indicate technology products are well suited for blogs and influencing buyers. In yesterday’s BtoB Online, a report indicated: More than half of blog readers [...]

A perfect example of how social media works was played out this afternoon between Gartner and several bloggers/Twitter-er’s, that resulted in Gartner apologizing.  The good news is Gartner listened, and did the right thing in the process.  But now without a few dings here and there.  Rules of social media: 1.  Word travels fast. Lightning [...]

No, this isn’t a message from your shrink.  But it is an important question for your business. If you haven’t noticed already, we are immersing ourselves in the social media realms to better understand how to leverage these mediums in marketing.  The issue is that all the new social media channels, and there are MANY, [...]

Get an invitation to join your son or daughter’s network? Or did you happen to invite your son or daughter to join your network?  If you have, then your are not alone.  In fact, my son set up a MySpace account for my Dad’s car business, and I got an invite just yesterday from my [...]

So, we’ve been talking about Twitter for a few consecutive postings.  I thought it may be worthwhile to talk about the proper “etiquette” for Twitter-ing.  As it is now, there is no real formality around how to make a post, it’s more of a stream of consciousness and sharing of information. For example, today, I [...]

Want to check out Twitter but feel a little overwhelmed? Here’s a couple of pointers for you. 1. Set up an account and carefully choose your user name. Your user name on Twitter is the only thing that is indexable. Many people use the firstname-lastname combination – no spaces – i.e., tomjones, etc. I use [...]

On this past Tuesday, I attended a one-day New Marketing Bootcamp that was all about Social Media. Thanks to Chris Brogan and Paul Gillin for taking us through the day. In fact, an expanded New Marketing Summit is happening later this October at Gillette Stadium, check it out it will be worth the time investment. [...]