What’s Working in Marketing

We here are Telesian are frequently accused of obsessing about analytics. We are the first to admit it…we do! There’s an old adage, half of your marketing budget IS NOT working…the problem is, you don’t know which half. The only way to know is to examine the analytics of each campaign and keep tweaking to [...]

So, if you don’t like the way your company is being portrayed in the media — maybe someone’s writing a tell-all book focusing on only the things your company has done wrong — then take your PR program into your own hands…like Clear Channel did. This from the Wall Street Journal: In 2005, radio-giant Clear [...]

This is a bit of a departure from our usual marketing topics, but it’s an important issue so I’m going to raise it here. I’m not a doctor, nor a medical researcher. But I am a parent who’s been fighting for the life of my teenage daughter who has now been diagnosed with Lyme Disease [...]