Archive for the ‘Buy Cycle’ Category

The New Era of Advertising & Integrated Marketing Communications

“All advertising isn’t dead. Just bad advertising.” — Wall Street Journal  With new media channels popping up almost daily, it’s increasingly difficult to know where your prospective customers are finding the information they need to make sound purchase decisions. Do they turn to paid media or earned media or owned media or a mixture? Where […]

Is Google Making Us Stupid? A Marketer’s View

This isn’t just an attention grabbing headline. Something’s going on with the way our brains work and it’s especially prevalent with the younger generation. Is Google making us stupid? it’s a great question first asked several years ago by tech author Nicholas Carr in The Atlantic. Now he’s got a whole series of books on […]

How Prepared Are We For Customer 2.0?

Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle […]

Everyone Needs to Know How To Write with a Marketing Spin

Many of the marketing and sales techniques we take for granted were invented over 200 years ago by Josiah Wedgewood (yes, of Wedgewood china fame). The NY Times wrote an interesting article in 2009 about a sad event…Wedgewood’s bankruptcy. Josiah was an unlikely hero. He was the 13th child of an impoverished potter; a childhood […]