Archive for the ‘Buy Cycle’ Category

#Socialgraphics the new demographics?

I happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding Your Customer’s Social Behavior” that highlighted emerging behavior characteristics that we are discovering in the social networking world.  The  days of targeting by geography, gender, age are taking a backseat now that virtually […]

Are messages heard in social media?

By now, most of the marketing people we meet in the B2B space are past the “try social media” hype and are looking for ways to integrate their offline and online marketing programs to work together cohesively.  If you are one of those people, then I have some good news for you today. Apparently, users […]

What’s Happening in Manufacturing Buy Cycles?

It’s a challenging time for selling anything lately.  We get that.  And we wanted to help get some answers about how companies in the automation industry can put their best foot forward and succeed despite the challenges out there.  So recently I had the opportuity to interview Julie Fraser from Cambashi, and recorded a podcast […]

Top Influences on Tech Buy Cycle

Just wandering through MarketingSherpa’s Business Technology Buyers 2008-2009 report. Interesting data about the top influences on the buy cycle, broken out by stage. Not surprisingly, word of mouth, web sites, and search engines made it into the top for every stage. Note that word of mouth has been supplanted by manufacturer web sites in the […]