Archive for the ‘Buyer Behavior’ Category

Process Control Industry: The Evolution of Technologies and Business Models

I had the pleasure of speaking at tech incubator TechSandBox this week on the state of the process control industry. Barb Finer, Executive Director of TSB and a long-time friend and colleague, grew up in the industry on a parallel path to mine. So I decided to focus on the evolution of two major disruptive innovation curves, […]

TEDxWPI — Psychology, Neuroscience, and Behavioral Economics: Why Most People Don’t Get Marketing

We were deeply honored (and tinkled pink) that our very own Shari Worthington was invited to speak at the inaugural TEDx event at WPI on April 6, 2014. We’ll post the link to the talk as soon as it’s available. In the meantime, here is the material from Shari’s talk on “Psychology, Neuroscience, and Behavioral […]

Are Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!

Since the late 1990’s, research has shown that Internet users are “functionally blind” to ads on a web page. In 2005, Burke, Hornof, Nilsen, and Gorman concluded, Eye tracking data reveal people rarely look directly at banners. A post hoc memory test confirms low banner recall and, surprisingly, that animated banners are more difficult to […]

Is Google Making Us Stupid? A Marketer’s View

This isn’t just an attention grabbing headline. Something’s going on with the way our brains work and it’s especially prevalent with the younger generation. Is Google making us stupid? it’s a great question first asked several years ago by tech author Nicholas Carr in The Atlantic. Now he’s got a whole series of books on […]