Archive for the ‘Communications’ Category

The Damage HubSpot is Doing to Marketing

One of the first things I have to do in my graduate digital marketing classes is undo the damage created by HubSpot. HubSpot, which refers to itself as “a leading inbound marketing and sales platform,” insists that marketing = inbound marketing = digital marketing. That is wrong on so many levels. First, marketing is far […]

The What’s Working in Marketing Experiment in Online Communications

Clients often ask us to share the best of the many articles and research the staff reads (and writes) on marketing, business models, digital marketing, social media, psychology of marketing, etc. For years, I’ve been searching for an easy and effective way to do this. We’ve experimented with all sorts of new tools along the […]

Blogging: Let’s Call it White Paper-ing So Industrial Companies Will Get It

I’ve been talking about blogging in the ISA Automation Marketing & Sales Group on LinkedIn with Kerry O’Malley and Jim Cahill. The issue is, why do so many industrial companies not get the importance of blogging? Maybe it’s the terminology? How about if we call it “newsletter-ing” or “white paper-ing“? Would companies then realize how […]

ISA Marketing & Sales Webinars: 2013 Recordings & PPTs

As some of you know, I serve as Program Chair of the ISA Marketing & Sales Summit. This year, thanks to the hard work of the Conference Planning Committee, we have a great series of webinars to keep automation sales and marketing people up to speed on the many changes going on in our field…from […]