What’s Working in Marketing

I briefly met Steve Jobs at the unveiling of Lisa Computer at the National Computer Conference (NCC) in Anaheim, California way back in 1983. He was a great salesman his entire life…then and now. Who else could turn the music industry upside down and convince the major labels to buy into Apple’s view of the [...]

I don’t care how old you are, there’s no denying it…digital communications are now the norm. With easy access to each another, this means even more of your workforce is interacting with customers and prospects on a regular basis. But what are they saying?!?! Not every email and phone call goes through an approval cycle. [...]

Many of the marketing and sales techniques we take for granted were invented over 200 years ago by Josiah Wedgewood (yes, of Wedgewood china fame). The NY Times wrote an interesting article in 2009 about a sad event…Wedgewood’s bankruptcy. Josiah was an unlikely hero. He was the 13th child of an impoverished potter; a childhood [...]

In response to our recent blog post, Building Thought Leadership: White Papers, Blogs, and More, we received an interesting bit of news from Vance VanDoren, PhD, System Integration Editor for Control Engineering Magazine. Trade magazines like Control Engineering are eagerly seeking informative material that will be interesting and useful to our readers in the industrial [...]

Search is a cornerstone of the Internet economy and an essential part of the daily lives of many social and business users. According to a new study from McKinsey & Company, The Impact of Internet Technologies: Search, in 2010, the average US Internet user performed about 1,500 searches. That’s 4+ searches a day. Over the [...]

To continue our discussion on email tales from hell, here’s an excerpt from a MarketingSherpa blog post that shows I am not the only one concerned about the quality of the many compiled and “verified” but definitely NOT opt-in lists. Note the concerns in Group #2, which is where list brokers fall. One of many [...]

I had the pleasure of brainstorming with Rogers Corp. recently. Market Development Manager Ken Kozicki came up with this great idea of Knowledge Sharing Days for the new group he’s put together. They gather every quarter or so to spend some time together, expanding their knowledge base. This week they started with a great technical [...]

We here are Telesian are frequently accused of obsessing about analytics. We are the first to admit it…we do! There’s an old adage, half of your marketing budget IS NOT working…the problem is, you don’t know which half. The only way to know is to examine the analytics of each campaign and keep tweaking to [...]

Magalogs — part industry magazine, part product catalog — are one of the best lead generation devices for the technical markets. These self-published pieces provide you with an opportunity to demonstrate your expertise in a technology and target markets through info-packed, educational articles. Mixed in, just like an industry magazine, are opportunities for you to [...]

I stumbled over this article today that talked about how Rockwell is integrating social media with their direct mail campaigns.  It sounds like they are doing some good things over there, kudos to them!  I wanted to highlight a few things that jumped out at me: 1.  Social media started out more grass roots then [...]