Archive for the ‘Communications’ Category

Marketing Wonders of the World: The List Begins

In this day and age, everything seems to be about marketing — politics, education, philanthropy…and the vast array of products and services that are made and sold. There are zillions of books and articles about the “7 Wonders of the World.” So why haven’t I seen anything about the “Marketing Wonders of the World?” A […]

Using Social Networking to Boost Sales & Marketing

There’s a lot of upheaval going on in the social media realm. Google Reader is about to be retired (anyone got any recommendations on good “listening” tools?). Google is giving a little search ranking boost to those who use Google+ — maybe that will make G+ a relevant social network. LinkedIn has dropped LinkedIn answers […]

Are Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!

Since the late 1990’s, research has shown that Internet users are “functionally blind” to ads on a web page. In 2005, Burke, Hornof, Nilsen, and Gorman concluded, Eye tracking data reveal people rarely look directly at banners. A post hoc memory test confirms low banner recall and, surprisingly, that animated banners are more difficult to […]

Is Google Making Us Stupid? A Marketer’s View

This isn’t just an attention grabbing headline. Something’s going on with the way our brains work and it’s especially prevalent with the younger generation. Is Google making us stupid? it’s a great question first asked several years ago by tech author Nicholas Carr in The Atlantic. Now he’s got a whole series of books on […]