What’s Working in Marketing

The 7th Annual ISA Marketing & Sales Summit early-bird registration deadline is May 1, 2012. If you plan on attending, now is the time to register! 7th Annual ISA Marketing & Sales Summit August 15-17, 2012 Driskoll Hotel Austin, Texas The New Rules of Customer Engagement: Riding the Winds of Change Keynote: Jane Lansing, VP [...]

Yesterday, the ISA Marketing & Sales Summit web site announced a Call for Papers for the upcoming Summit! The next ISA M&S Summit details are: September 7-9th, 2011 Chase Park Plaza Hotel St. Louis, MO The Summit brings together senior marketing and sales professionals from across the automation industry.  If you have been thinking about [...]

A friend of mine, Gwyn Thakur, recently launched a new web site called ConventionCenterPlace.com which is a comprehensive information resource for trade show managers, event planners and even business travelers.  I had the unique opportunity to review this site in its early inception when it was focused just on the city of Boston, and it [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

We’ve been talking about marketing budgets of late.  Seems to be a top of mind concern which is not surprising.  There are ways to be smart with your budget moving into the spring.  And those who are patient will have the last laugh because finally, you have the chance to be really noticed, because many [...]

You are invited to submit an abstract for the 4th Annual ISA Marketing and Sales Summit, sponsored by the ISA Management Division. The Summit will be held on 9-11 September 2009 in Boston, Mass. Abstracts should be submitted based on the Summit theme and topics. Abstracts should be 500 words or less and describe what [...]