What’s Working in Marketing

I love the speed with which new Internet development tools hit the market. Here’s one that let’s you create a mobile app in just a few minutes. App Factory from Mippin.com. $20 to create the app, $750 each for distribution in an app store. Android and Windows Phone 7 are currently supported. The iPhone is [...]

I don’t care how old you are, there’s no denying it…digital communications are now the norm. With easy access to each another, this means even more of your workforce is interacting with customers and prospects on a regular basis. But what are they saying?!?! Not every email and phone call goes through an approval cycle. [...]

In response to our recent blog post, Building Thought Leadership: White Papers, Blogs, and More, we received an interesting bit of news from Vance VanDoren, PhD, System Integration Editor for Control Engineering Magazine. Trade magazines like Control Engineering are eagerly seeking informative material that will be interesting and useful to our readers in the industrial [...]

I had the pleasure of brainstorming with Rogers Corp. recently. Market Development Manager Ken Kozicki came up with this great idea of Knowledge Sharing Days for the new group he’s put together. They gather every quarter or so to spend some time together, expanding their knowledge base. This week they started with a great technical [...]

This article in BtoB really got my attention that talked about how content needs are driving organizational changes.  The article raises an important point about how content generation and distribution is changing the way many organizations are thinking about content in general.  I’s not just about creating good content, it’s more a mind shift that [...]

Would you like Twitter better if it came across in newspaper form?  On some days it certainly has some merit.  I came across Paper.li on Twitter from my friend Mike Boudreaux. I did the usual sign-up-right-away and then did nothing with it.  But lately I’ve been seeing it be used in interesting ways.  I wanted [...]

Spam filters, time of day, HTML formatting…there’s a lot to worry about in an e-mail marketing program. What tactics work best? In an excerpt from MarketingSherpa’s new Email Marketing Benchmark Report, we see relevant content leading the list. The business buying process is usually long and complex. So it is important to target your marketing, [...]

As more brands are jumping on board with integrating social media tools into their marketing plans and campaigns, it becomes painfully obvious that creating and managing good, shareable content has its challenges.   In this podcast, I spend some time talking with Mike Boudreaux, Product Manager at Emerson Process Management and Jon DiPietro, entrepreneur, blogger and [...]