What’s Working in Marketing

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

Want to check out Twitter but feel a little overwhelmed? Here’s a couple of pointers for you. 1. Set up an account and carefully choose your user name. Your user name on Twitter is the only thing that is indexable. Many people use the firstname-lastname combination – no spaces – i.e., tomjones, etc. I use [...]

On this past Tuesday, I attended a one-day New Marketing Bootcamp that was all about Social Media. Thanks to Chris Brogan and Paul Gillin for taking us through the day. In fact, an expanded New Marketing Summit is happening later this October at Gillette Stadium, check it out it will be worth the time investment. [...]

In a recent article on B2B Marketing Online, author Judith Names talks about the importance of targeting your audience in your next email campaign. It was a good reminder that we need to be segmenting our growing email lists into sublists to target our messages more effectively. She suggests making groupings around behavior statistics like [...]

Back in early November, we reported on a news item that indicated the WSJ was considering to remove its subscription-fees for online access. See “WSJ to Follow NYT with Free Online Access” for the original note on this. Well, come to find out, WSJ will not go that route completely.  They will retain a subscription-based [...]

The National Association of Manufacturers has sent letters to the US Senate and House committees on the Permanent Internet Tax Freedom Act (S.156 / H.R.743). They are urging members to advance these bills which will permanently extend the current moratorium on taxing Internet access. The current bill, which has existed since 1998, is due to [...]