Archive for the ‘E-Commerce’ Category

A Banner Year for Digital Marketing

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost […]

Materials from the ISA Marketing & Sales Summit

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. […]

Twitter 101

Want to check out Twitter but feel a little overwhelmed? Here’s a couple of pointers for you. 1. Set up an account and carefully choose your user name. Your user name on Twitter is the only thing that is indexable. Many people use the firstname-lastname combination – no spaces – i.e., tomjones, etc. I use […]

New Marketing Bootcamp: R U Ready?

On this past Tuesday, I attended a one-day New Marketing Bootcamp that was all about Social Media. Thanks to Chris Brogan and Paul Gillin for taking us through the day. In fact, an expanded New Marketing Summit is happening later this October at Gillette Stadium, check it out it will be worth the time investment. […]