Archive for the ‘E-mail/E-news’ Category

What’s Working in Marketing Now an App

I love the speed with which new Internet development tools hit the market. Here’s one that let’s you create a mobile app in just a few minutes. App Factory from $20 to create the app, $750 each for distribution in an app store. Android and Windows Phone 7 are currently supported. The iPhone is […]

Everyone Needs to Know How To Write with a Marketing Spin

Many of the marketing and sales techniques we take for granted were invented over 200 years ago by Josiah Wedgewood (yes, of Wedgewood china fame). The NY Times wrote an interesting article in 2009 about a sad event…Wedgewood’s bankruptcy. Josiah was an unlikely hero. He was the 13th child of an impoverished potter; a childhood […]

Three Tiers of Email IPs: Beware Group #2

To continue our discussion on email tales from hell, here’s an excerpt from a MarketingSherpa blog post that shows I am not the only one concerned about the quality of the many compiled and “verified” but definitely NOT opt-in lists. Note the concerns in Group #2, which is where list brokers fall. One of many […]

Tales from Email List Hell

After what I went through this morning, I’ve decided we need to start a thread on the topic of email list experiences from hell. I have one to get us started. One of our clients asked about purchasing third-party email lists. We warned them that this part of the marketing industry is still in rough […]