Archive for the ‘Economy’ Category

Business & Politics: Where Do We Get the Most Value?

There’s a problem with the anti-business rhetoric being bandied about. In case we’ve forgotten, businesses create jobs – jobs that drive the economy. Businesses also pay taxes – a lot of taxes. Quick quiz. Did you know… • In 2011, ExxonMobil made profits after taxes of $41.4 billion on sales of $486.4 billion. >> That’s […]

Is the worst recession over for marketing?

Apparently, there could be some sunshine with blue skies in 2010.  This is a welcome relief for many of us, compared to the last time we blogged about marketing budgets.   In a recent Mediapost article that highlighted a poll by ANA, it seems that the worst of budget cuts are in the rear view […]

In a Recession, Everyone Should Be in Marketing

This great blog post by Rosabeth Moss Kanter is apropos as we wind our way through the summer in hopes of an economic turnaround this fall. Are you facing falling customer orders? Slower renewals? Cancellations? Requests for ever-deeper discounts? Those are silly questions. Of course you are experiencing these recession symptoms. And you have probably […]

Messaging in a Recession Economy

I was talking with a friend the other day on the phone when he received an email message from a vendor he works with and he immediately reacted with “Yea right, that’s NOT what I need right now.”  It got me thinking about the messages we are sending to our customers and subscriber lists and […]