What’s Working in Marketing

Magalogs — part industry magazine, part product catalog — are one of the best lead generation devices for the technical markets. These self-published pieces provide you with an opportunity to demonstrate your expertise in a technology and target markets through info-packed, educational articles. Mixed in, just like an industry magazine, are opportunities for you to [...]

This straight from Jeremiah Owyang’s blog from last evening, I thought the statistics would be interesting to share today.  It shows how the 2 candidates (one soon to be President) stacked up in the social media spheres.   Clearly Obama outperformed McCain…and later will be the real telling answer in how successful this effort was: [...]

Who knew? Really, there is an entire discussion around how all these Web 2.0 technologies influence the buying cycle, specifically of technology products.  There seems to be extra evidence surfacing that indicate technology products are well suited for blogs and influencing buyers. In yesterday’s BtoB Online, a report indicated: More than half of blog readers [...]

I just had to share this article. The absurdity of the PETA organization never ceases to amaze me.  Who are the people and who spends time figuring this stuff out? Would you buy Ben & Jerry’s if this were true? This could either be a brilliant marketing opportunity or travesty…  Anything/anyone that would tamper with [...]

No, this isn’t a message from your shrink.  But it is an important question for your business. If you haven’t noticed already, we are immersing ourselves in the social media realms to better understand how to leverage these mediums in marketing.  The issue is that all the new social media channels, and there are MANY, [...]

A recent cover story in Information Week, “Make It Your Tube“, highlighted how quickly online videos are proliferating across the Internet. The article had some interesting stats, as well as covered the key points in managing/publishing a streaming video program. Article Stats include: How Often Do You View Video Online? Once/day or more: 34% of [...]

Lyme Disease affects hundreds of thousands across the US. It’s become a political minefield, for no good reason. So activists have taken to grassroots marketing to fight the medical professionals who are standing in the way of a cure. This wonderful kid we know who has Lyme Disease, wrote this the other day: It’s 3:18 [...]