Archive for the ‘Grassroots Marketing’ Category

Afraid of Intimacy and Long Term Relationships?

No, this isn’t a message from your shrink.  But it is an important question for your business. If you haven’t noticed already, we are immersing ourselves in the social media realms to better understand how to leverage these mediums in marketing.  The issue is that all the new social media channels, and there are MANY, […]

Adding Online Video to Your Bag of Tricks

A recent cover story in Information Week, “Make It Your Tube“, highlighted how quickly online videos are proliferating across the Internet. The article had some interesting stats, as well as covered the key points in managing/publishing a streaming video program. Article Stats include: How Often Do You View Video Online? Once/day or more: 34% of […]

Under Our Skin: The Untold Story of Lyme Disease

Lyme Disease affects hundreds of thousands across the US. It’s become a political minefield, for no good reason. So activists have taken to grassroots marketing to fight the medical professionals who are standing in the way of a cure. This wonderful kid we know who has Lyme Disease, wrote this the other day: It’s 3:18 […]