What’s Working in Marketing

The 7th Annual ISA Marketing & Sales Summit early-bird registration deadline is May 1, 2012. If you plan on attending, now is the time to register! 7th Annual ISA Marketing & Sales Summit August 15-17, 2012 Driskoll Hotel Austin, Texas The New Rules of Customer Engagement: Riding the Winds of Change Keynote: Jane Lansing, VP [...]

I briefly met Steve Jobs at the unveiling of Lisa Computer at the National Computer Conference (NCC) in Anaheim, California way back in 1983. He was a great salesman his entire life…then and now. Who else could turn the music industry upside down and convince the major labels to buy into Apple’s view of the [...]

This morning I was reading a Harris poll from the Mediapost about daily newspaper reading habits, which had some very revealing statitstics that are surely going to hurt the newspaper industry more. In fact, content wars are heating up all over the place.  I was reading up on DomesticatingIT’s article roundup last week, and Jon [...]

I sat in on Dick Morley’s “Last Retort” panel at ISA Expo a few years ago. One of the big issues was the fading workforce in eng/manufacturing. I tend to look at things through a marketer’s eyes first, so I asked the audience (a very large room filled with engineers and manufacturing personnel) what they [...]

The latest survey results from MarketingSherpa show that most marketers expect the recession to fade away in 2010. This is important because it looks like at least some of the financial crisis seems to be pure panic as opposed to actual markets tanking. Not to jinx us, but, as an outsourced marketing/web dev firm, we [...]