What’s Working in Marketing

There’s a lot of upheaval going on in the social media realm. Google Reader is about to be retired (anyone got any recommendations on good “listening” tools?). Google is giving a little search ranking boost to those who use Google+ — maybe that will make G+ a relevant social network. LinkedIn has dropped LinkedIn answers [...]

This isn’t just an attention grabbing headline. Something’s going on with the way our brains work and it’s especially prevalent with the younger generation. Is Google making us stupid? it’s a great question first asked several years ago by tech author Nicholas Carr in The Atlantic. Now he’s got a whole series of books on [...]

We’re doing some behinds the scenes research on what works in infographics. The point of these is to convey a slice of important data in graphical form so it’s a quick read and easy to digest. But what about the title? What influence does that have on your reading of the data? Did this title [...]