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I love the speed with which new Internet development tools hit the market. Here’s one that let’s you create a mobile app in just a few minutes. App Factory from Mippin.com. $20 to create the app, $750 each for distribution in an app store. Android and Windows Phone 7 are currently supported. The iPhone is [...]
Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle [...]
A couple of weeks ago, the International Society of Automation launched their first social media effort to bring visibility to the worlds’ brightest minds in automation technology through the ISA Interchange. As both Eoin O Riain and Jim Cahill have already pointed out, the ISA Interchange is meeting place for ISA members and automation technology [...]
Yesterday, the ISA Marketing & Sales Summit web site announced a Call for Papers for the upcoming Summit! The next ISA M&S Summit details are: September 7-9th, 2011 Chase Park Plaza Hotel St. Louis, MO The Summit brings together senior marketing and sales professionals from across the automation industry. If you have been thinking about [...]
The theme for the upcoming ISA Marketing & Sales Summit “In Search of the Holy Grail: Integrating Marketing and Sales”, and the Summit is running a blogging contest to win a iPod Touch if folks blog about a topic relevant to the upcoming Summit. So, here’s my “entry”… although I’m not really qualified to win..I [...]
You are invited to submit an abstract for ISA’s 5th Annual Marketing and Sales Summit, In Search of the Holy Grail: Integrating Marketing and Sales, sponsored by the ISA Management Division. The Summit will be held 1-3 September 2010 in Atlanta, Georgia. Don’t miss your opportunity to share your expertise, solutions, and best practices for [...]
