What’s Working in Marketing

As some of you know, I serve as Program Chair of the ISA Marketing & Sales Summit. This year, thanks to the hard work of the Conference Planning Committee, we have a great series of webinars to keep automation sales and marketing people up to speed on the many changes going on in our field…from [...]

NOTE: This webinar has been rescheduled to May 22nd. Sponsored by the ISA Marketing & Sales Summit… PR 101 – Effective Marketing Communications for the Automation Industry April 4, 2013 12:00-1:00 PM EDT REGISTER TODAY: https://attendee.gotowebinar.com/register/6940557547781086464 The one and only Walt Boyes, automation industry pundit, presents a totally revised and updated version of PR101, his [...]

On January 31st, ISA’s Marketing & Sales Summit hosted a (virtual) standing-room only crowd for their webinar, “Preparing Sales to Sell a New Solution.” Matt Leary, Principal at Solutions Insights, and Dr. Peter Martin, VP at Invensys Operations Management, wow’d the crowd with practical advice and been-there-done-that examples. Thank you to our speakers and also [...]

Last week I gave a pre-conference webinar for the 7th Annual ISA Marketing & Sales Summit. The topic: What’s Hot in Search Marketing? This is a continuation of my annual updates about what’s going on behind the scenes on the search engines and how that affects your rankings, for PPC and natural search. For those [...]

The 7th Annual ISA Marketing & Sales Summit early-bird registration deadline is May 1, 2012. If you plan on attending, now is the time to register! 7th Annual ISA Marketing & Sales Summit August 15-17, 2012 Driskoll Hotel Austin, Texas The New Rules of Customer Engagement: Riding the Winds of Change Keynote: Jane Lansing, VP [...]

The word “solution” is now part of the technology marketing landscape. It started to gain popularity back in the 1990s when we were trying to describe an integrated system that included hardware and software and services…a package that’s more application-focused and more directly solves customer problems. But now, as many of you know, I have [...]

I love the speed with which new Internet development tools hit the market. Here’s one that let’s you create a mobile app in just a few minutes. App Factory from Mippin.com. $20 to create the app, $750 each for distribution in an app store. Android and Windows Phone 7 are currently supported. The iPhone is [...]

Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle [...]

A couple of weeks ago, the International Society of Automation launched their first social media effort to bring visibility to the worlds’ brightest minds in automation technology through the ISA Interchange.  As both Eoin O Riain and Jim Cahill have already pointed out, the ISA Interchange is meeting place for ISA members and automation technology [...]

Yesterday, the ISA Marketing & Sales Summit web site announced a Call for Papers for the upcoming Summit! The next ISA M&S Summit details are: September 7-9th, 2011 Chase Park Plaza Hotel St. Louis, MO The Summit brings together senior marketing and sales professionals from across the automation industry.  If you have been thinking about [...]