Archive for the ‘Mobile’ Category

New Eye Tracking Research: Mobile Ads, PPC Ads, Web Ads

The UserXperience and Decision Making (UXDM) Lab at WPI has published a number of new research papers on topics related to online advertising and viewer behavior. I’m working on a new blog post that discusses what this research means to we marketers in the field. But in the meantime, I’d like to point you to […]

What’s Working in Marketing Now an App

I love the speed with which new Internet development tools hit the market. Here’s one that let’s you create a mobile app in just a few minutes. App Factory from Mippin.com. $20 to create the app, $750 each for distribution in an app store. Android and Windows Phone 7 are currently supported. The iPhone is […]

Social Media Guidelines: What We Can Learn from Apple’s “Oops”

If you mention the phrase “social media” in front of senior execs, don’t be surprised if the color drains from their faces. It’s a Gen Y-dominated world that many business managers just don’t get. Worse, there is a lot of fear about what can and can’t be said with respect to your employer. How do […]

A Banner Year for Digital Marketing

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost […]