Archive for the ‘PR’ Category

Advance Program for 2013 ISA Marketing and Sales Summit Now Available

The program for this year’s ISA Marketing and Sales Summit looks great. An impressive array of expert speakers, starting with the September 11th plenary, “Social Media Marketing During a Crisis,” and ending with the September 13th Fireside Chat with Dick Morley, “What Does Pack Size Have to Do with Marketing?” Download the Advance Program for […]

Blogging: Let’s Call it White Paper-ing So Industrial Companies Will Get It

I’ve been talking about blogging in the ISA Automation Marketing & Sales Group on LinkedIn with Kerry O’Malley and Jim Cahill. The issue is, why do so many industrial companies not get the importance of blogging? Maybe it’s the terminology? How about if we call it “newsletter-ing” or “white paper-ing“? Would companies then realize how […]

ISA Marketing & Sales Webinars: 2013 Recordings & PPTs

As some of you know, I serve as Program Chair of the ISA Marketing & Sales Summit. This year, thanks to the hard work of the Conference Planning Committee, we have a great series of webinars to keep automation sales and marketing people up to speed on the many changes going on in our field…from […]

WEBINAR 5/22: PR 101 – Effective Marketing Communications for the Automation Industry

NOTE: This webinar has been rescheduled to May 22nd. Sponsored by the ISA Marketing & Sales Summit… PR 101 – Effective Marketing Communications for the Automation Industry April 4, 2013 12:00-1:00 PM EDT REGISTER TODAY: The one and only Walt Boyes, automation industry pundit, presents a totally revised and updated version of PR101, his […]