What’s Working in Marketing

NOTE: This webinar has been rescheduled to May 22nd. Sponsored by the ISA Marketing & Sales Summit… PR 101 – Effective Marketing Communications for the Automation Industry April 4, 2013 12:00-1:00 PM EDT REGISTER TODAY: https://attendee.gotowebinar.com/register/6940557547781086464 The one and only Walt Boyes, automation industry pundit, presents a totally revised and updated version of PR101, his [...]

It’s always interesting to watch marketing organizations and ad agencies scramble to apply the practices they preach to clients on their own businesses. –> Find a customer problem, provide a unique way to solve it, develop differentiated messaging, and spread the word. The big challenge in the 21st Century is that we have to figure [...]

In response to our recent blog post, Building Thought Leadership: White Papers, Blogs, and More, we received an interesting bit of news from Vance VanDoren, PhD, System Integration Editor for Control Engineering Magazine. Trade magazines like Control Engineering are eagerly seeking informative material that will be interesting and useful to our readers in the industrial [...]

The Internet is a great theatre for confrontation. Doesn’t matter the size of the company — upstart or behemoth — there is plenty of room for wars. With all the eyeballs out there, even though they may not pay a big subscription fee for your service, they engage enough with pay per click ads that [...]

Getting in front of analysts, press, and industry bloggers is an essential part of any new, major product launch plan.  There are many advantages to doing this right, with the first and foremost being building relationships. We will explore how this process works and why it’s important activity to consider in your next launch plan. [...]

Last week I had the opportunity to talk with two well respected editors from the automation industry, Walt Boyes, editor of Control Magazine and Gary Mintchell, editor of Automation World Magazine.  I wanted to find about how PR is changing with social media from their point of view.  Social media has opened up many new [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

We’ve been talking about marketing budgets of late.  Seems to be a top of mind concern which is not surprising.  There are ways to be smart with your budget moving into the spring.  And those who are patient will have the last laugh because finally, you have the chance to be really noticed, because many [...]

Many PR agencies are out of control, pitching anyone and everyone multiple times for the same pitiful story. So TechCrunch, the hottest technology blog, is going to stop honoring embargoed information. Turns out, some of the agencies who are pitching under an embargo aren’t exactly honoring it themselves and the news is breaking elsewhere, often [...]

So, if you don’t like the way your company is being portrayed in the media — maybe someone’s writing a tell-all book focusing on only the things your company has done wrong — then take your PR program into your own hands…like Clear Channel did. This from the Wall Street Journal: In 2005, radio-giant Clear [...]