Archive for the ‘Privacy’ Category

Social Media Guidelines: What We Can Learn from Apple’s “Oops”

If you mention the phrase “social media” in front of senior execs, don’t be surprised if the color drains from their faces. It’s a Gen Y-dominated world that many business managers just don’t get. Worse, there is a lot of fear about what can and can’t be said with respect to your employer. How do […]

Three Tiers of Email IPs: Beware Group #2

To continue our discussion on email tales from hell, here’s an excerpt from a MarketingSherpa blog post that shows I am not the only one concerned about the quality of the many compiled and “verified” but definitely NOT opt-in lists. Note the concerns in Group #2, which is where list brokers fall. One of many […]

Tales from Email List Hell

After what I went through this morning, I’ve decided we need to start a thread on the topic of email list experiences from hell. I have one to get us started. One of our clients asked about purchasing third-party email lists. We warned them that this part of the marketing industry is still in rough […]

Facebook Caves on Privacy Intrusions

Facebook has taken massive grief recently because of the changes they made to their social network’s privacy settings. They claim they wanted to give users more “granularity” over options. In fact, what they was confuse most users and many of us ended up exposed to third-party promos whether we wanted to or not. Today, Facebook […]