What’s Working in Marketing

This isn’t just an attention grabbing headline. Something’s going on with the way our brains work and it’s especially prevalent with the younger generation. Is Google making us stupid? it’s a great question first asked several years ago by tech author Nicholas Carr in The Atlantic. Now he’s got a whole series of books on [...]

How do you get a web site visitor to notice a particular piece of information on your web site, such as a new white paper or a limited time offer on a new device? Most of us assume, that if something is somehow emphasized on our web site it will get noticed. Well, maybe not. [...]

In a new research paper by WPI Professor Soussan Djamasbi, we have our first look into Gen Y’s likes and dislikes when it comes to web pages. Gen Y’s are particularly interesting because they’ve been exposed to technology since childhood. They’re tech savvy and they’re short on attention span. That makes them an interesting target [...]

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

All entrepreneurs dream of the hockey stick shaped growth curve. Twitter has now clearly hit that mark. According to ComScore Media Metrix, the number of visitors to Twitter.com increased by 131% from February to March 2009, reaching 9.3 million. Of course, now they need to add revenue and profits to make that curve really meaningful [...]

One of the things we talk about frequently to our clients is managing the overall “touch” plan for your outbound campaigns.  We find that many companies do not keep track of how many times they are touching a customer at any given point in time. In smaller companies it’s not such a huge problem, but [...]

The news is filled with depressing details about layoffs. So we thought we’d share a bit of uplifting data from the manufacturing sector. The industry turnaround may be coming faster than many anticipated. We talked with Vance VanDoren, Consulting Editor at Control Engineering Magazine and manager of the IntegratorGuide.com web site. Vance shared some interesting [...]

Who knew? Really, there is an entire discussion around how all these Web 2.0 technologies influence the buying cycle, specifically of technology products.  There seems to be extra evidence surfacing that indicate technology products are well suited for blogs and influencing buyers. In yesterday’s BtoB Online, a report indicated: More than half of blog readers [...]

This just in from Media Post.  It is not the best news for our friends who are negatively affected by print advertising , but it is something we all saw coming.  Newsflash (or not): Print advertising continues to shrink.  We can all see it in the “thin-ness” of the print magazines we do receive, it’s [...]

I just had to share this article. The absurdity of the PETA organization never ceases to amaze me.  Who are the people and who spends time figuring this stuff out? Would you buy Ben & Jerry’s if this were true? This could either be a brilliant marketing opportunity or travesty…  Anything/anyone that would tamper with [...]