Archive for the ‘Psychology of Marketing’ Category

What Eye Tracking Studies Reveal About Gen Y and Web Sites

In a new research paper by WPI Professor Soussan Djamasbi, we have our first look into Gen Y’s likes and dislikes when it comes to web pages. Gen Y’s are particularly interesting because they’ve been exposed to technology since childhood. They’re tech savvy and they’re short on attention span. That makes them an interesting target […]

Mediators Wanted: Building Brand Trust

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of […]

Twitter Usage Soars

All entrepreneurs dream of the hockey stick shaped growth curve. Twitter has now clearly hit that mark. According to ComScore Media Metrix, the number of visitors to Twitter.com increased by 131% from February to March 2009, reaching 9.3 million. Of course, now they need to add revenue and profits to make that curve really meaningful […]

One Touch Too Many

One of the things we talk about frequently to our clients is managing the overall “touch” plan for your outbound campaigns.  We find that many companies do not keep track of how many times they are touching a customer at any given point in time. In smaller companies it’s not such a huge problem, but […]