Archive for the ‘Research’ Category

New Eye Tracking Research: Mobile Ads, PPC Ads, Web Ads

The UserXperience and Decision Making (UXDM) Lab at WPI has published a number of new research papers on topics related to online advertising and viewer behavior. I’m working on a new blog post that discusses what this research means to we marketers in the field. But in the meantime, I’d like to point you to […]

Are Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!

Since the late 1990’s, research has shown that Internet users are “functionally blind” to ads on a web page. In 2005, Burke, Hornof, Nilsen, and Gorman concluded, Eye tracking data reveal people rarely look directly at banners. A post hoc memory test confirms low banner recall and, surprisingly, that animated banners are more difficult to […]