Archive for the ‘Sales’ Category

Advance Program for 2013 ISA Marketing and Sales Summit Now Available

The program for this year’s ISA Marketing and Sales Summit looks great. An impressive array of expert speakers, starting with the September 11th plenary, “Social Media Marketing During a Crisis,” and ending with the September 13th Fireside Chat with Dick Morley, “What Does Pack Size Have to Do with Marketing?” Download the Advance Program for […]

ISA Marketing & Sales Webinars: 2013 Recordings & PPTs

As some of you know, I serve as Program Chair of the ISA Marketing & Sales Summit. This year, thanks to the hard work of the Conference Planning Committee, we have a great series of webinars to keep automation sales and marketing people up to speed on the many changes going on in our field…from […]

WEBINAR 3/19: How to Price Solutions Without Giving the Software Away

All too often, industrial companies set product prices based on their incremental costs and wind up under-valuing their products. If hardware-based products are priced incorrectly, can this be avoided when prices are set for software deliverables that have very low incremental costs? How can a company get software revenue when they encourage hardware sales by […]

ISA’s “Preparing Sales to Sell a New Solution” Webinar

On January 31st, ISA’s Marketing & Sales Summit hosted a (virtual) standing-room only crowd for their webinar, “Preparing Sales to Sell a New Solution.” Matt Leary, Principal at Solutions Insights, and Dr. Peter Martin, VP at Invensys Operations Management, wow’d the crowd with practical advice and been-there-done-that examples. Thank you to our speakers and also […]