Archive for the ‘Search’ Category

New Eye Tracking Research: Mobile Ads, PPC Ads, Web Ads

The UserXperience and Decision Making (UXDM) Lab at WPI has published a number of new research papers on topics related to online advertising and viewer behavior. I’m working on a new blog post that discusses what this research means to we marketers in the field. But in the meantime, I’d like to point you to […]

Are Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!

Since the late 1990’s, research has shown that Internet users are “functionally blind” to ads on a web page. In 2005, Burke, Hornof, Nilsen, and Gorman concluded, Eye tracking data reveal people rarely look directly at banners. A post hoc memory test confirms low banner recall and, surprisingly, that animated banners are more difficult to […]

What’s New: Inbound Marketing, Choice-Based Impressions, Content Marketing

It’s always interesting to watch marketing organizations and ad agencies scramble to apply the practices they preach to clients on their own businesses. –> Find a customer problem, provide a unique way to solve it, develop differentiated messaging, and spread the word. The big challenge in the 21st Century is that we have to figure […]

How to Avoid Being Persona Non Grata When Marketing on Facebook

Shari had an interesting series of discussions with her Clark and WPI students this week. The topic was marketing on Facebook. While about half the students (these are Gen Y / Millennials) have “friended” a company, most had never moved on to further interaction. One student friended Skittles because she likes their kooky status updates…very […]