Archive for the ‘Service’ Category

6 Steps to Developing Social Media Strategy

Social media is hot and for good reason. There’s a ton of activity on the social networks, public and private. Here’s a great overview designed to show senior management why we need to care about the new media: More and more, companies are working to find ways to participate in social media conversations. But there’s […]

Is BP missing their golden opportunity?

As the days progress with this oil spill, one thing keeps circulating in the back of my mind:  This could have been BP’s shining moment. But it’s not, and in fact, as every day passes, the brand perception of BP continues to swirl down the perception drain. Their CEO botched opportunities to build support and […]

In a Recession, Everyone Should Be in Marketing

This great blog post by Rosabeth Moss Kanter is apropos as we wind our way through the summer in hopes of an economic turnaround this fall. Are you facing falling customer orders? Slower renewals? Cancellations? Requests for ever-deeper discounts? Those are silly questions. Of course you are experiencing these recession symptoms. And you have probably […]

What’s Happening in Manufacturing Buy Cycles?

It’s a challenging time for selling anything lately.  We get that.  And we wanted to help get some answers about how companies in the automation industry can put their best foot forward and succeed despite the challenges out there.  So recently I had the opportuity to interview Julie Fraser from Cambashi, and recorded a podcast […]