What’s Working in Marketing

I’ve been talking about blogging in the ISA Automation Marketing & Sales Group on LinkedIn with Kerry O’Malley and Jim Cahill. The issue is, why do so many industrial companies not get the importance of blogging? Maybe it’s the terminology? How about if we call it “newsletter-ing” or “white paper-ing“? Would companies then realize how [...]

As some of you know, I serve as Program Chair of the ISA Marketing & Sales Summit. This year, thanks to the hard work of the Conference Planning Committee, we have a great series of webinars to keep automation sales and marketing people up to speed on the many changes going on in our field…from [...]

Sponsored by ISA Marketing & Sales Summit… WEBINAR: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed May 9, 2013 12:00 PM EDT https://attendee.gotowebinar.com/register/9196089105099124480 Can you sell products and promote company initiatives on LinkedIn? Did you know if a group manager takes action against your account in one LinkedIn group, you are now effectively blacklisted in [...]

There’s a lot of upheaval going on in the social media realm. Google Reader is about to be retired (anyone got any recommendations on good “listening” tools?). Google is giving a little search ranking boost to those who use Google+ — maybe that will make G+ a relevant social network. LinkedIn has dropped LinkedIn answers [...]

Some may have heard by now that I am stepping down from my post at Telesian with my partner-in-crime, Shari Worthington.   I was offered a spectacular new position at a company in Rochester, New Hampshire, and I could not resist the opportunity to try something new.  For those who are curious, the company I am [...]

Shari had an interesting series of discussions with her Clark and WPI students this week. The topic was marketing on Facebook. While about half the students (these are Gen Y / Millennials) have “friended” a company, most had never moved on to further interaction. One student friended Skittles because she likes their kooky status updates…very [...]

Last week I gave a pre-conference webinar for the 7th Annual ISA Marketing & Sales Summit. The topic: What’s Hot in Search Marketing? This is a continuation of my annual updates about what’s going on behind the scenes on the search engines and how that affects your rankings, for PPC and natural search. For those [...]

A couple of weeks ago, there was a discussion on the ISA Marketing & Sales Summit LinkedIn Group about content sharing. The problem was that management wanted to see more information being shared in social networks, but really, is posting a press release really that effective? Sure you can check off that you shared it, [...]

The 7th Annual ISA Marketing & Sales Summit early-bird registration deadline is May 1, 2012. If you plan on attending, now is the time to register! 7th Annual ISA Marketing & Sales Summit August 15-17, 2012 Driskoll Hotel Austin, Texas The New Rules of Customer Engagement: Riding the Winds of Change Keynote: Jane Lansing, VP [...]

I just saw another Tweet about how Pinterest isn’t only for consumer marketers. Give me a break. Have you seen the state of tech / industrial social marketing? There’s no way most companies should be jumping on Pinterest yet…they’re still trying to get their blogging and YouTube acts together. If you don’t have good content [...]