What’s Working in Marketing

A new study reports that there has been a drop in the number of Inc. 500 companies who maintain corporate blogs. According to the authors, “Use of blogging may have peaked as a primary social media tool in the US business world. The new data shows adoption of blogging is declining for the first time [...]

Idk what’s going on this week, but it’s only Tuesday and I’ve gotten more than the usual number of questions that fall under the heading of “Really Bad Marketing Advice.” To the credit of my friends and clients who’ve been asking, they knew something was fishy. So they got a second opinion from, well, me. [...]

I came across information on SlideShare and wanted to share.  SlideShare is one of my favorite social networks, as many highly valuable searches for content are conducted there every day.  If you are looking to  find information on just about anything, start with a search there – chances are that someone has posted a presentation [...]

I love the speed with which new Internet development tools hit the market. Here’s one that let’s you create a mobile app in just a few minutes. App Factory from Mippin.com. $20 to create the app, $750 each for distribution in an app store. Android and Windows Phone 7 are currently supported. The iPhone is [...]

If you mention the phrase “social media” in front of senior execs, don’t be surprised if the color drains from their faces. It’s a Gen Y-dominated world that many business managers just don’t get. Worse, there is a lot of fear about what can and can’t be said with respect to your employer. How do [...]

Brian Solis shared some interesting statistics about the State of Social Media in 2011 and that it’s now a “new norm”.  In fact, its unlikely we’ll keep calling it “social media”, as everything will soon just have a social component to it.  I’ve noticed the hype around social media is dying down, which is a [...]

Google’s algorithm is the one to watch when it comes to search engine rankings. But did you know this year’s major update, called Panda, turned a lot of rankings on their heads? Companies that had ranked well suddenly fell off the list. Find out more in this year’s ISA Marketing & Sales Summit 2011 SEO [...]

Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle [...]

I don’t care how old you are, there’s no denying it…digital communications are now the norm. With easy access to each another, this means even more of your workforce is interacting with customers and prospects on a regular basis. But what are they saying?!?! Not every email and phone call goes through an approval cycle. [...]

As social media is being kicked into high gear across B2B companies, there has always been talk about “the cost of not doing it right.”  Well, I came across this article on MediaPost by Eric Sass that highlighted a study by Symantec that attempted to calculate the cost of social media incidents…incidents such as security [...]