What’s Working in Marketing

Google’s algorithm is the one to watch when it comes to search engine rankings. But did you know this year’s major update, called Panda, turned a lot of rankings on their heads? Companies that had ranked well suddenly fell off the list. Find out more in this year’s ISA Marketing & Sales Summit 2011 SEO [...]

Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle [...]

I don’t care how old you are, there’s no denying it…digital communications are now the norm. With easy access to each another, this means even more of your workforce is interacting with customers and prospects on a regular basis. But what are they saying?!?! Not every email and phone call goes through an approval cycle. [...]

As social media is being kicked into high gear across B2B companies, there has always been talk about “the cost of not doing it right.”  Well, I came across this article on MediaPost by Eric Sass that highlighted a study by Symantec that attempted to calculate the cost of social media incidents…incidents such as security [...]

It’s a rhetorical question of course…but would you give a lion a field of grass to eat and expect them to be satisfied?  Or would they like some nice juicy meat…or perhaps the lamb itself… I can see them licking their chops now. I ask this question in relation to social media and content generation.  [...]

I had the pleasure of brainstorming with Rogers Corp. recently. Market Development Manager Ken Kozicki came up with this great idea of Knowledge Sharing Days for the new group he’s put together. They gather every quarter or so to spend some time together, expanding their knowledge base. This week they started with a great technical [...]

The Internet is a great theatre for confrontation. Doesn’t matter the size of the company — upstart or behemoth — there is plenty of room for wars. With all the eyeballs out there, even though they may not pay a big subscription fee for your service, they engage enough with pay per click ads that [...]

This article in BtoB really got my attention that talked about how content needs are driving organizational changes.  The article raises an important point about how content generation and distribution is changing the way many organizations are thinking about content in general.  I’s not just about creating good content, it’s more a mind shift that [...]

I ran across this article, 9 Social Networks Your Business Should Be Using, and did a double take. Those of us who focus on the technology and manufacturing markets would be greatly misled by this list: 1. Facebook, 2. Twitter, 3. Foursquare, 4. LinkedIn, 5. YouTube, 6. Quora, 7. Flikr, 8. Tumblr, and 9. Meetup. [...]

I was recently asked to take a quick look at colleague’s social media program and render an opinion on my overall impressions of its effectiveness.  Mind you, the goal wasn’t to spend a lot of time investigating, but to give a cursory look and try to draw some conclusions.  The problem as I understood it [...]